Agenda
DAY 1 – 4th March 2024
08:00 – 08:50
REGISTRATION
08:55 – 09:00
CHAIRPERSON’S OPENING REMARKS
09:00 – 09:30
Start with the end-result in mind: how to navigate sustainability challenges
- What does future sustainable packaging look like
- Systemic change needed for moving away from fossil resources
- Addressing pollution
- Balancing recyclability with reducing carbon emissions
- Roadmap towards packaging of the future
09:30 – 10:00
Plastic to paper Journey
- Challenges of the transition from plastic to paper,
- Reduction as first priority when it comes to waste prevention,
- Life Cycle assessment as the decision-making tool for materials selection,
- Case study of the recent pilot launch of paper based Stand Up Pouch.
10:00 – 10:30
Disruptive & sustainable packaging technologies for the beverage Industry
- ESG Goals
- Net Zero emissions
- Renewable material
- Sustainable beverage packaging
- Circular packaging
10:35 – 11:25
COFFEE BREAK

11:30 – 12:00
How can label choice improve packaging sustainability?
- UPM as a sustainable player in packaging value chain
- How labels can make FMCG Primary packaging more sustainable
- Packaging recyclability landscape
- What role pressure sensitive labels play in packaging recycling? UPM as a sustainable player in packaging value chain
12:00 – 12:30
The Fundamentals of Digital Transformation in Packaging: How to Digitize Brand Content, Artwork, and Specifications within the Packaging Process
In this session you’ll learn how to:
- Increase Your Speed to market with smart digital workflow
- Ensure Quality and Consistency along the process by Reducing manual work and Avoiding unintentional mistakes
- Improve Collaboration and gain Visibility by Centralizing your Project Information in a Single Source
12:30 – 13:00
SOFTWARE FOR TRANSFORMATION TOWARDS NET ZERO, FROM MACHINE TO PACKAGING LINE AND ABOVE
- Reflect, improve and innovate using a “smart” framework
- Meet automation with digitalization
- Take ownership and shape an agile transformation journey
- Maximize the sustainability impact of your software platform
Planned Investment Areas:
- Packaging Innovation
- Marketing & Branding
- Additives for Innovative Packaging Design
- Brand Protection & Anti-counterfeiting
- Smart Packaging Technologies
- Leak Detection Solutions
- Packaging Procurement
- Labelling & Traceability
- Antimicrobial Packaging
- Packaging Sterilization / Decontamination
- Packaging Recyclability
- Active Packaging
- Bio-based PET
- Lifecycle Management
- Linear Efficiency & Accumulation
- Packaging Engineering
- Automation/Robotics
- Circular Economy
- Packaging Design
- E-Commerce Packaging
- Packaging Sustainability
- Digital Printing
- Research & Development
- Packaging Technology
- Augmented Reality/Virtual Reality
- Regulation
- Packaging Materials
- 3D Printing
13:05 – 13:55
LUNCH

14:00 – 14:30
A path to new packaging steel
- Carbon reduced packaging material
- Carbon neutral steel making
- Hydrogen-based packaging steel making
- Recycled Content in packaging steel
- Circularity of packaging steel
- Permanent Material
14:30 – 15:00
Our journey to sustainable packaging
The session will highlight how Philips:
- Commits to it 2025 sustainable targets
- Execute their journey to become plastic free
- Exploits new ways to use exciting material
- Launches this new sustainable packaging in the market, cases studies.
- Case study 1: Plastic Free Online Packaging Beauty
- Case study 2: Philips OneBlade Packaging system
15:00 – 15:30
Packaging in the eye of the storm
- Underestimation of the severity of the environmental impacts got us here
- The general legal responses in our fragmented markets with complex supply networks is unlikely to be effective
- A balancing act between proving legal compliance and actually achieving less environmental impacts will be required
- Smart decarbonisation of packaging systems should be the ultimate objective
15:35 – 16:25
COFFEE BREAK

16:30 – 17:00
Digital Product Passports – Learn what they are and explore how to implement them
- Digital Product Passports (DPP) aim to gather data on a product and share it across entire value chains so all actors, including consumers and regulators, understand the materials, products and the embodied environmental impact throughout the whole lifecycle. Batteries will be the first Digital Product Passports to be implemented in the automotive market by 2024.
- As Digital Product Passport regulations are taking shape and the actual implementation is approaching, stakeholders are closely observing the discussions with one big concern in mind: how will I implement a Digital Product Passport?
- Implementing Digital Product Passports will significantly accelerate steps toward a green society and a circular economy and have the potential to support innovation and new business models.
- Join Dr Phil Brown from Circularise to learn more about what Digital Product Passports are, how they can be implemented and how Circularise is developing tools to support companies in their efforts to be ready for Digital Product Passport regulations
17:00 – 17:30
KEYS TO IMPLEMENT A REUSE PACKAGING MODEL
- The Circular Economy demands a new approach to packaging
- Unlocking the environmental and financial benefits of reuse packaging models
- Debunking the myth of recycling
- How reuse models drive customer loyalty and reduce input cost fluctuations
- “Fit for purpose” Packaging concept
Planned Investment Areas:
- Packaging Innovation
- Marketing & Branding
- Additives for Innovative Packaging Design
- Brand Protection & Anti-counterfeiting
- Smart Packaging Technologies
- Leak Detection Solutions
- Packaging Procurement
- Labelling & Traceability
- Antimicrobial Packaging
- Packaging Sterilization / Decontamination
- Packaging Recyclability
- Active Packaging
- Bio-based PET
- Lifecycle Management
- Linear Efficiency & Accumulation
- Packaging Engineering
- Automation/Robotics
- Circular Economy
- Packaging Design
- E-Commerce Packaging
- Packaging Sustainability
- Digital Printing
- Research & Development
- Packaging Technology
- Augmented Reality/Virtual Reality
- Regulation
- Packaging Materials
- 3D Printing
17.35 – 18.15
Panel Discussion: Navigating a Sustainable Future for Packaging
- Current packaging recyclability landscape and challenges
- How can we define “circularity” for packages in a practical and meaningful manner?
- Sustainable packaging solutions for a circular and decarbonized economy – plastics, pollution and balancing low emissions with circular packaging, transforming waste into usable products
- Can the FMCG/F&B industry still take over the lead from the legislators and direct the field of sustainable packaging?
- Who is paying the price? Most innovations in more sustainable packages have raised the prices. Will cheaper imports benefit? Or will politicians lose elections due to inflation?
- Reuse. How to standardise packages with competitors and jointly develop a shared pool of packages?
18:15-19:15
DRINKS RECEPTION
DAY 2 – 5th March 2024
08:55 – 09:00
CHAIRPERSON’S OPENING REMARKS
09:00 – 09:30
Optimising packaging & messaging to grow Ecom sales
- Marketeers and Brand owners need to ensure their packaging design & messaging is optimized for the digital shelf
- How does your packaging perform when shrunk down to the size of a postage stamp?
- And what other information should you give consumers to increase conversion rates?
- Lawrence will share his Digital Hero Image strategy and successful case study results.
09:30 – 10:00
Scaling the refill ecosystem
- Lessons from 4 years refill pilots, moving from pilot to scale
- Drivers and barriers for refill
- Industry initiatives that help to scale
- Scalable solutions to make refill work in mass market
- How to create the conditions for a truly scaled refill system for consumer goods
10:00 – 10:30
Functional coatings for recyclable packaging paper
- Challenges we see in the field of packaging coatings & adhesives in relation to sustainability
- Role of functional coatings in support of the transition from plastic to paper
- Recyclable and/or compostable water- and wax-based coatings for flexible packaging papers
- Ongoing initiatives within product portfolio driving towards reduced impact
10:35 – 11:25
COFFEE BREAK

11:30 – 12:00
How to connect your products and deliver dynamic consumer experiences
- The reality of plastic waste collection systems
- Why brands need to get involved in the grassroot
- How do you spot green-washing
- How to make the case internally for inclusive packaging sources
12:00 – 12:30
How steel for packaging fits the transition to a more efficient and circular economy”
- The European Green Deal has set important policy goals for the sustainable transition of the packaging value
- What are the recent legislative changes?
- What is true circularity in packaging?
- APEAL’s 2025 vision for recycling
chain in Europe
Planned Investment Areas:
- Packaging Innovation
- Marketing & Branding
- Additives for Innovative Packaging Design
- Brand Protection & Anti-counterfeiting
- Smart Packaging Technologies
- Leak Detection Solutions
- Packaging Procurement
- Labelling & Traceability
- Antimicrobial Packaging
- Packaging Sterilization / Decontamination
- Packaging Recyclability
- Active Packaging
- Bio-based PET
- Lifecycle Management
- Linear Efficiency & Accumulation
- Packaging Engineering
- Automation/Robotics
- Circular Economy
- Packaging Design
- E-Commerce Packaging
- Packaging Sustainability
- Digital Printing
- Research & Development
- Packaging Technology
- Augmented Reality/Virtual Reality
- Regulation
- Packaging Materials
- 3D Printing
12:30 – 13:30
Group Discussions
- Group 1- Packaging Sustainability and Circular Economy
- Group 2- Packaging Design, Development and Innovation
- Group 3- Packaging Procurement and Category Management
13:35 – 14:25
LUNCH

14:30 – 15:00
Accelerating Packaging Innovation through Pack Studios
- The Pack Studios model: accelerating packaging innovation through value chain collaboration.
- A connected global network driven by sustainability and powered by material science, cutting-edge technologies, and expert services.
- Examples of sustainable packaging solutions for a circular and decarbonized economy.
- The future of Pack Studios: a digital reality.
15:00 – 15:30
Reusable packaging – Increasing focus in the Netherlands and Europe
- 2023 would seem to be a turning point for reusable packaging
- KIDV have been addressing the topic since 2019 with their Community of Practice for Reusable Packaging, but more recently also via the European platform-slash-network Planet Reuse – both of which aim to increase & disseminate the knowledge on reusable packaging and foster collaboration on local, national & European level
- Key learnings at KIDV, developments in legislation (SUP, Packaging & Packaging Waste Regulation, EPR, …)
- Update on version 2.0 of the Calculation Tool for comparing reusable packaging with a single-use alternative